Passion Project.
Crystalline Rose is a skincare company who wanted to pull away from the typical beauty brand stereotypes, they target 18-30 year olds. They wanted to make their branding less associated with female beauty yet still cater to the younger audience and cater to all types of individuals.
Soft colour palette for this skincare company to keep class and the brand aim of keeping away from the typical feminine girly colours with the tan colour and peachy/pink muted tone.
The logo for this brand is illustrated above with the brand letters C and R being manipulated into the shape of a rose head.
I have created mockups of instagram posts that could be posted by the company, the use of the muted tan colour and pink/peach brings across an elegance to the brand.
Thanks for your time!
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